Last Updated: August 28, 2025
Bell Performance Solutions ("BPS," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bpsdiesel.com (the "Site"), purchase products, or use our services, including our diesel mechanics shop in Shoemakersville, PA. By accessing or using the Site or our services, you agree to this Privacy Policy. If you do not agree, please do not use the Site or our services.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Site and updating the "Last Updated" date above. Your continued use of the Site after such changes constitutes your acceptance of the updated policy.
1. Information We Collect
We collect information that you provide directly to us and information that is automatically collected when you interact with the Site.
Information You Provide
- Personal Information: When you place an order, create an account (if applicable), contact us via phone, email, or forms, sign up for newsletters, or inquire about our products or services, we may collect your name, email address, phone number, mailing address, billing address, payment information (such as credit card details), and any other information you choose to provide.
- SMS Opt-In Information: We obtain your explicit opt-in consent for SMS communications directly from you in person, over the phone, or through your order if you request text notifications. By providing your phone number and opting in, you consent to receive text messages from us. Mobile opt-in data and consent are collected solely for our internal use and are never shared with third parties.
- Service-Related Information: For our diesel mechanics shop, we may collect details about your vehicle, repair needs, or business operations to provide diagnostics, repairs, or consultations.
- Payment Information: We use third-party payment processors (e.g., Stripe or similar services) to handle payments. We do not store your full payment card details on our servers; however, we may retain limited information for order processing and records.
Information Automatically Collected
- Device and Usage Data: We automatically collect information about your device and how you interact with the Site, including IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, links clicked, and search terms.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect data for functionality, analytics, and marketing purposes. This may include session cookies (temporary) and persistent cookies (longer-term). Third-party services like Google Analytics may also collect data to help us understand Site usage. You can manage cookie preferences through your browser settings.
- Location Data: We may collect approximate location data based on your IP address to improve services, such as shipping estimates, but we do not collect precise geolocation without your consent.
We do not knowingly collect sensitive personal information (e.g., health data, financial details beyond payments) unless necessary for a specific service and with your explicit consent.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your orders, including shipping products, managing payments, and handling returns or exchanges.
- To provide and improve our services, such as scheduling repairs at our Shoemakersville, PA shop, responding to inquiries, and offering customer support.
- To communicate with you, including sending order confirmations, updates, promotional emails, newsletters, marketing materials, or SMS notifications (you can opt out at any time).
- To personalize your experience on the Site, such as recommending products based on your browsing history.
- To analyze Site usage, monitor trends, and improve our products, services, and marketing efforts.
- To comply with legal obligations, prevent fraud, enforce our Terms and Conditions, and protect our rights, property, or safety, as well as that of our users or others.
- For other purposes with your consent or as described at the time of collection.
We process your information based on legitimate business interests, contractual necessity, legal compliance, or your consent.
3. Sharing Your Information
We do not sell or rent your personal information to third parties for their marketing purposes. No mobile opt-in data will ever be shared with third parties. We may share your information in the following limited ways:
- Service Providers: With vendors, consultants, and third-party service providers who perform services on our behalf, such as payment processors, shipping companies (e.g., UPS, FedEx), email service providers, and analytics tools. These parties are contractually obligated to use your information only for the services they provide to us and to protect its confidentiality. Mobile opt-in data and consent are excluded from any such sharing and are never provided to these parties.
- Business Transfers: In connection with a merger, sale, acquisition, or other business transaction, your information may be transferred as a business asset (excluding mobile opt-in data).
- Legal Requirements: If required by law, subpoena, court order, or government authority, or to protect against legal liability.
- Affiliates: With our affiliates or subsidiaries for internal business purposes (excluding mobile opt-in data).
- With Your Consent: For any other purpose disclosed to you at the time of collection or with your explicit permission.
Mobile opt-in and consent data are never shared with anyone for any purpose. Any information sharing described in this policy explicitly excludes mobile opt-in data. We have strict policies and technical measures in place to prevent unauthorized access, use, or sharing of your data, including mobile opt-in information. We do not transfer any consumer data, including mobile opt-in data, to external organizations under any circumstances.
4. SMS Messaging Terms and Conditions
By providing your phone number and opting in (in person, over the phone, or via your order request), you consent to receive text messages from BPS Diesel at 610-628-4060 regarding account notifications, order updates, service reminders, or promotional offers. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance. You can also contact us at 610-628-4060 or service@bpsdiesel.com. No mobile opt-in data will be shared with third parties.
5. Cookies and Tracking Technologies
As mentioned, we use cookies and similar technologies to enhance your experience, analyze usage, and deliver targeted ads. For example:
- Essential cookies for Site functionality (e.g., maintaining your shopping cart).
- Analytics cookies to track visitor behavior.
- Marketing cookies for personalized ads.
You can control cookies via your browser settings or by opting out through tools like the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page. Note that disabling cookies may limit Site functionality.
6. Security Measures
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. For example, we use encryption for sensitive data transmission (e.g., SSL) and secure servers. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
7. Your Rights and Choices
Depending on your location and applicable laws (e.g., CCPA for California residents, GDPR for EU residents), you may have the following rights regarding your personal information:
- Access, correct, or delete your information.
- Opt out of marketing communications (via unsubscribe links or by contacting us).
- Request data portability.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
To exercise these rights, contact us using the information below. We may verify your identity before responding and will reply within the timeframes required by law (e.g., 45 days for CCPA requests). We do not discriminate against users who exercise their privacy rights.
For California Residents (CCPA): We have not sold or shared personal information in the past 12 months. You can request to know what information we collect, opt out of sales/sharing (if applicable), and limit use of sensitive information.
8. Children's Privacy
Our Site and services are not intended for children under 13 years of age (or 16 in some jurisdictions). We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information without parental consent, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.
9. International Transfers
If you are accessing the Site from outside the United States, your information may be transferred to, stored, and processed in the U.S., where our servers are located. By using the Site, you consent to this transfer. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable laws.
10. Third-Party Links
The Site may contain links to third-party websites or services (e.g., payment processors, social media). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
11. Retention of Information
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we securely delete or anonymize it.
12. Contact Us
If you have questions about this Privacy Policy, your information, or your rights, please contact us at:
- Email: support@bpsdiesel.com (or the email listed on the Site)
- Phone: (610) 628-4060
- Mail: Bell Performance Solutions, 1079 Shoemaker Avenue, Shoemakersville PA, 19555
This Privacy Policy is governed by the laws of the State of Pennsylvania, without regard to conflict of law principles.